Hi, I’m Jayme — the designer and educator behind Cupcakes & Haystacks!

I help creative women design and sell beautiful digital planners, journals, and other digital products that feel wonderfully realistic and thoughtfully made.

If you’ve ever looked at a digital planner and wished it felt a little less flat and a little more like something you’d happily grab off a stationery shelf, you’re absolutely in the right place.

Because that’s the sort of thing I love.

I’m all about the details — layers, texture, dimension, and those lovely little touches that make a digital product feel extra special. The kind of details that make someone stop for a second and think, “Ooooh... this is pretty.”

At Cupcakes & Haystacks, I create templates, courses, and resources to help women build digital products that look beautiful and feel good to use.

Some people come here because they want to learn how to create from scratch. Others want a gorgeous starting point they can customize for their own shop. Either way, I’m here to help make the process feel more doable, more exciting, and a whole lot more fun!

Most days, I’m usually found designing with coffee nearby, a fantasy audiobook playing in the background, and at least one cat being wildly unhelpful in the name of emotional support.

And while I care a lot about beautiful design, what I care about even more is what that design makes possible.

I believe women deserve the chance to build something of their own.
I believe beautiful design matters.
And I believe your business does not have to be loud to be profitable.

You’re allowed to create things you’re proud of. You’re allowed to enjoy the work. And you’re allowed to build something lovely that supports you well.

That’s what Cupcakes & Haystacks is really about.

Inside, you’ll find realistic digital product templates, design education, and resources to help you create beautiful products for your shop — all with plenty of thoughtful support along the way.

I’m so glad you’re here!