A guided goal planning experience for digital product creators who want to move forward with focus, strategy, and a little bit of sparkle — helping you reflect, set aligned goals, and break them into clear quarterly and monthly steps.
This isn’t your average goal planner. The Extraordinary Reflect & Refocus Kit is a guided planning experience for digital product creators — designed to help you reflect on what’s working, reconnect with what matters, and build a plan that moves your business forward.
This isn’t just about setting goals you’ll forget by February. It’s about turning big ideas into clear, doable steps — with thoughtful prompts, smart strategy, and a little sparkle to keep things feeling like you.
What you get with your purchase...
The Goal-Setting Assistant + 20 Bonus Prompts
This custom GPT assistant is built to guide you through the full process — from reflecting on your year and defining your Big Why to setting aligned goals and breaking them down by quarter and month. You’ll also get 20 bonus prompts to help you stay focused and keep things moving.
Printable Goal Planning Guides
Thoughtfully designed printables to support each step of the process — from reflecting on where you’ve been to setting intentional goals for where you’re headed.
Quick Start Video Tutorials
Short, beginner-friendly tutorials walk you through how to access and use your assistant — so you can dive in with clarity and confidence, even if you’ve never used a tool like this before.
Lifetime Access to the Kit Hub
You’ll get full access to the private hub and every resource inside — no time limits, no expiration. Come back any time you want to reflect, plan, or realign.
Bonus: Digital Vision Board Templates
Use these Canva templates to create a personal-use vision board you can save as your desktop background — a visual reminder of what you’re working toward.
Bonus: Personal Use Digital Planner
You’ll also receive a digital planner you can use to support your own reflection, planning, and goal-setting throughout the year.
Sometimes it’s not about doing more — it’s about making space to realign.
When your focus feels off or your goals feel fuzzy, it doesn’t mean you’re falling behind. It just means it’s time to pause and reconnect.
This kit gives you space to reflect, reset, and move forward with more clarity — so your energy’s going toward the things that actually matter in your business.
Meet Your Custom-Built Goal-Setting Assistant
This is a guided planning experience you can return to whenever you need clarity, direction, or a fresh perspective.
This custom assistant was designed to walk you through the full planning process — from reflecting on the past year to setting intentional goals and breaking them down into steps that actually fit your business.
She’s not a chatbot with vague advice or generic pep talks. She asks the right questions. Offers clarity when things feel messy. And helps you build a plan that makes sense — for your season, your bandwidth, and the kind of business you’re trying to grow.
Whether you’re starting fresh or regrouping midyear, she’s here to help you stay focused on what matters — and create a plan you can actually stick with.
Goal Setting Assistant
Wondering how to use your Custom GPT Goal Setting Assistant? Tap the text below to learn about the four different conversation pathways inside and what they can do!
What You'll Walk Away With
By the time you've made your way to the end of this kit, you’ll have:
✔︎ A clear understanding of what’s working — and what’s not — in your business
✔︎ A simple, values-aligned vision for where you’re heading this year
✔︎ 3–5 intentional, realistic, big picture goals to focus on
✔︎ A quarterly and monthly breakdown of what to do next — based on your time, capacity, and actual business offers
✔︎ A visual reminder of your Big Why (via your digital vision board)
✔︎ A calm, strategic place to plan and track your progress all year long (inside your included digital planner)
In short? You’ll walk away with a real plan — rooted in clarity and built to support the way you actually work.
Printable Goal Setting Guides
These printables pair beautifully with your assistant and the rest of the kit — so you can reflect, plan, and keep moving forward with clarity.
Here's what you'll find inside:
- My Year in Review (5 pages)
Look back on your year with intention — what worked, what changed, and what you want more of. - My Big Why (6 pages)
Reconnect with your values and long-term vision, so your goals have meaning behind them.
- My Yearly Goals (3 pages)
Set clear, aligned goals that feel exciting and doable — no pressure, no perfection. - Quarterly + Monthly Planning (6 pages)
Break your goals into manageable next steps and build a rhythm that works for your business.
These printables are available in full color (for iPad or pretty printing) and a minimal ink-friendly version for home printers.
You started this business for a reason — and that reason still matters.
Maybe it was freedom. The freedom to create what you love, work how you want, and build something that’s entirely your own.
But when you’re deep in the day-to-day, it’s easy to lose sight of that bigger vision.
This kit is here to help you zoom out, reconnect with what you’re really working toward, and create a plan that fits the life — and business — you actually want to grow.
Bonus: Digital Vision Board Templates
Once your goals are set, it’s time to create a beautiful reminder!
Designed to help you bring your intentions to life in a way you can see every day. Whether you use it as a desktop background, a screensaver, or a little digital altar of inspiration, this is where your year starts to take shape — visually, creatively, and intentionally.
Here's what you'll find inside:
- Three drag-and-drop Canva templates for creating your desktop vision board
- Collage-style letters and numbers to spell out your word of the year, big goals, or anything else you want to remember
- Real-life elements like washi tape, florals, paper scraps, vintage frames, and tiny trinkets
- Backgrounds, textures, patterns, and shadow overlays to help you style each board to match your own aesthetic
Hi, I'm Jayme!
I'm the designer, digital product educator, and founder of Cupcakes & Haystacks.
I help creative women build digital shops they’re proud of — with beautifully realistic digital planners, and that look like they belong in a boutique paper goods store (but happen to live on an iPad instead).
My work blends thoughtful design with a calm, intentional process, so you can create products that feel good to make, easy to sell, and totally your style.
The Reflect & Refocus Kit was created with that same approach — rooted in clarity, designed for real life, and here to help you build a business that’s actually aligned with the way you want to live.
It’s not about doing more. It’s about doing what matters — and making a plan that’s actually built for you!
Ready to dive in?
What's included in your purchase...
- Kit Hub Access – Lifetime access to the full Reflect & Refocus Kit, including all modules, tools, and resources.
- Goal-Setting Assistant (Custom GPT) – Full access to your planning assistant for reflection, goal-setting, and yearly/quarterly planning — plus 20 bonus prompts.
- Quick Start Videos – Short tutorials to help you get set up and start using your assistant right away.
- Goal-Setting Printable Guides –Thoughtfully designed printables to support each step of the planning process.
- Vision Board Templates – Bonus Canva templates to help you visually map out your goals and intentions.
- Personal Use Digital Planner – A digital planner to support reflection, planning, and goal-tracking throughout the year.
Before you check out, a quick note:
Because this is a digital product with instant access to all materials — including the full Reflect & Refocus Kit hub, the Goal-Setting Assistant (Custom GPT), printable guides, plus bonuses— all sales are final.
Please read this page carefully before purchasing. If you’re unsure whether the this kit is right for you, feel free to reach out with any questions before you buy — I’m happy to help.
What kind of goals can this kit help you set?
The kind that move your business forward — in ways you can actually see.
Inside the kit, you’ll get guidance, prompts, and planning tools to help you define and break down meaningful, growth-focused goals like:
✔︎ Designing and launching new digital planners, journals, printables, and more
✔︎ Growing your email list with a lead magnet you’re proud of
✔︎ Mapping out a seasonal marketing plan (that doesn’t burn you out)
✔︎ Streamlining your Etsy shop or product lineup
✔︎ Creating consistent content for Pinterest, email, or your blog
✔︎ Improving your product listings to convert more views into sales
✔︎ Setting realistic income targets — and tracking progress along the way
✔︎ Building systems to make your business easier to run
✔︎ And so much more!
These aren’t vague resolutions or pie-in-the-sky dreams. They’re practical, creator-focused goals — and you’ll have a plan to support every single one.
Frequently Asked Questions
Feeling scattered, off-track, or unsure where to start?
The Reflect & Refocus Kit is your go-to tool for stepping back, getting clear, and creating a plan that actually supports your business (and your energy).
