Your shop’s been waiting for a glow-up. Let’s give it one!
This isn’t another course to sit on. It’s a 30 Day Challenge designed to guide you as you create and list new digital products, refresh your storefront, and reignite your creative momentum — with structure, sparkle, and side-by-side support.
What's included in the challenge?
30 Days of Prompts + Inspiration
A new step unlocks each day inside your private hub—designed to guide your progress, keep you creating, and help you finally fill those virtual shelves.
Etsy Shop Assistant (Custom GPT)
Your personal copywriting sidekick, built to help you name your shop, write your bio, and craft polished, keyword-rich listings that do your digital products justice.
Private Facebook Group
Encouragement, accountability, and a space to ask questions, share wins, and connect with fellow creatives working through the challenge right alongside you.
Bonus Printables
Supportive, sparkly extras to keep you going—checklists, prompts, planning pages, and more, all designed to help you stay focused and inspired (without getting overwhelmed).
Step-by-Step Video Tutorials
Quick, practical tutorials to help you get the most out of your Etsy Shop Assistant—and walk you through creating clear, confident listings for your digital products.
Bonus Digital Notebook
A cute companion for your challenge—perfect for jotting down ideas, mapping out your shop, or making your plan of action feel just a little more official.
The Challenge Hub
Your challenge materials live inside a private course hub, where a new step will unlock each day for 30 days.
Just log in each morning to find your next task, your printable worksheets, and any tools you’ll need for the day. No clutter, no guesswork — just a clear next step, ready when you are.
You don’t have to build your Etsy shop alone.
This challenge gives you structure, yes—but it also gives you people. You’ll be creating your products and stocking your shop right alongside a group of digital product sellers who understand exactly what you’re working toward.
Inside the private Facebook group, you’ll find encouragement when you're stuck, feedback when you need a fresh perspective, and support from creatives working through the same daily prompts you are.
It’s about more than filling your shop. It’s about finally making progress—and having people to share it with.
Meet Your Custom Built Etsy Shop Assistant
At the heart of this challenge is something seriously helpful (and yes, a little bit magical) — your own Etsy Shop Assistant, designed just for digital product sellers.
It’s NOT a course. It’s NOT a checklist.
It’s your listing-writing, shop-polishing sidekick — here to help you name your shop, write your bio and announcements, brainstorm product ideas, set smart prices, and craft keyword-rich titles, tags, and descriptions that give your listings a professional edge.
And here’s the best part: it adapts right along with you. Instead of staring at blank screens or second-guessing every detail, you’ll have support ready when you are — so you can focus on creating, experimenting, and moving your shop forward!
Etsy Shop Assistant
Wondering how to use your Custom GPT Etsy Shop Assistant? Tap the text below to see what it can do!
I think EVERYONE should join this challenge - but I'll admit I'm totally biased.
So let's take a quick minute to make sure it's a good fit for you and your business.
The Extraordinary 30 Day Etsy Challenge is for you if:
- You sell (or plan to sell) digital planners, journals, or printables
- You want your shop to feel polished, stocked, and ready for real customers
- You’ve got half-finished products and need structure to actually finish
- You want support, momentum, and a group to walk through it with you
- You’re prepping for planner season
The Extraordinary 30 Day Etsy Challenge is NOT for you if:
- You want a done-for-you service (you’ll still need to do the work)
- You’re looking for full Etsy SEO or sales training — that’s not in here
- You don’t plan to sell digital products on Etsy
- You prefer binging tutorials over taking action (no judgment — just not our vibe)
-
You think cats are overrated and stickers are pointless (we simply can’t relate)
Bonus Printables to Keep You Inspired + On Track
This challenge comes with a full suite of printable tools—designed to help you plan, track, reflect, and stay creatively focused as you work through each day.
Every printable comes in two formats: a cute color version for iPad use or pretty color printing, and a clean black & white version that’s easy on ink and perfect for home printers.
Here’s what’s included:
- 30 Day Etsy Challenge Roadmap
- Challenge Goal Setting Worksheet
- Etsy Shop Glow-Up Checklist
- Design Toolkit Checklist (gather your fonts, colors, and elements)
- Sticker Starter Ideas (to add value to your listings)
- Creative Reset Checklist (for the days that need it)
- Cross-Linking Ideas
- Digital Product Creation Tracker
- Creative Direction + Product Planning Worksheet
- Bundle Planning Tracker
- Product Testing Checklist
- Marketing Channel Comparison Worksheet
- Pinterest Starter Checklist
- Weekly Marketing Planner
- Marketing Idea Bank
- Halfway Reflection Worksheet
- Final Reflection Worksheet
These aren’t filler worksheets—they’re your creative sidekicks. Thoughtfully designed to help you actually use the challenge, reflect on what’s working, and make progress you can see.
How it Works
This isn’t just a bundle of checklists. It’s a full 30 Day guided experience — with real structure, daily progress, and encouragement every step of the way.
Here’s how the challenge flows:
Phase 1: Laying the Foundation
Whether you’re opening a brand new shop or giving yours a well-deserved glow-up, this is where we start. You’ll refresh your shop name, bio, banner, profile pic, logo, and announcement — and your Etsy Shop Assistant will help you write all the words (without the blank stare and blinking cursor).
Phase 2: Product Creation
This is your time to create. Whether you're building new digital products or bundling up what you already have, this phase is all about filling your shop with things you're proud of. There’s no one right way to do it — but there is a lot of support while you figure out yours.
Phase 3: Listing on Etsy
Let’s get those products published. You’ll use your Etsy Shop Assistant to write polished, keyword-rich listings — titles, tags, and descriptions that feel clear, helpful, and totally aligned with what you’re selling.
Phase 4: Marketing
We’ll walk through a handful of beginner-friendly marketing options and help you explore what fits your shop, your schedule, and your style. This isn’t a deep-dive training — just practical ways to start getting eyes on your shop. (No dancing required.)
You don’t need more information. You need a plan.
Starting or refreshing your Etsy shop can feel like staring down a mountain of “shoulds.”
Should I change my shop name? Should I niche down? Should I wait until everything’s perfect?
This challenge is designed to clear the fog.
You’ll get daily prompts to guide your progress, a Custom GPT Assistant to help you write clear, optimized listings, and the encouragement to keep going—even when you’d normally stall out.
No pressure. No perfection. Just a plan that helps you take action.
Bonus Digital Notebook
Because sometimes you just need a pretty place to think.
This portrait-style digital notebook is fully hyperlinked and made to use on your iPad with GoodNotes, Noteshelf, or your favorite note-taking app. It includes five subject tabs, lined pages for easy note-taking, and just the right amount of structure to keep your ideas feeling organized (and cute).
Use it to take notes during the challenge, brainstorm new products, map out your next bundle, or reflect on what’s working as you go. It’s yours to use however you want — just for personal use, of course — and yes, it pairs beautifully with a hot mug of your favorite tea and Apple Pencil.
Hi, I'm Jayme!
I'm the designer, digital product educator, and founder of Cupcakes & Haystacks.
I help creative women design beautiful digital products to fill their Etsy shops — planners, journals, printables, and beyond.
This 30 Day Challenge was created with the same approach I bring to everything in my studio: clear steps, helpful tools, and a little charm tucked into every corner.
Whether you’re opening your shop for the first time or finally ready to fill it with products you’re proud to share, I’m here to help. We’ll do it simply, beautifully, and in a way that actually feels doable.
Whether you're just starting out or giving your shop a glow up—you’re in the right place.
You don’t need to have it all figured out. You just need a little structure, support, and a plan that helps you keep moving.
This challenge was made for digital product sellers at every stage—whether you're opening your first shop, dusting off one you haven’t touched in a while, or prepping for a big seasonal push.
You'll get creative prompts, friendly guidance, and tools that make the process feel focused, doable, and (dare we say) kind of fun.
This isn’t about chasing perfection. It’s about building a shop you’re proud of—and feeling supported while you do it.
Etsy Listing Walkthrough
Because a peek behind the curtain makes everything less intimidating.
In this step-by-step video tutorial, I’ll show you exactly how I list my digital products on Etsy — from uploading the files to writing the title, description, and tags.
Whether you’re brand new to Etsy or just need a clear example to follow, this walkthrough will help you understand the full process and feel way more confident hitting publish.
No guesswork. No filler. Just a real-life example from someone who does this every day.
Ready to dive in?
What's included in your purchase...
- 30 Day Challenge Hub with daily prompts to help you open, fill, and market your Etsy shop
- Printable Worksheets, checklists, and brainstorming tools to keep you focused and moving forward
- Etsy Listing Walkthrough showing you how I list my own digital products from start to finish
- The Etsy Shop Assistant (Custom GPT) to help you write your shop bio, announcement, listing titles, tags, and descriptions
- Bonus Digital Notebook for notes, reflections, and idea-jotting — for personal use only
- Facebook Community for support, encouragement a you move through the challenge
REFUND POLICY:
Because this is a digital product with instant access to all materials—including the full challenge hub, printables, digital notebook, Etsy Shop Assistant, and listing walkthrough—all sales are final.
Please read this page carefully before purchasing. If you’re unsure whether the challenge is right for you, reach out with any questions before you join—I’m happy to help.
Frequently Asked Questions
Tired of overthinking every product, listing, or next step?
Join The Extraordinary 30 Day Etsy Challenge and get the structure, support, and momentum you need to finally move forward with clarity and confidence.
