Black Friday Sale!
COUPON CODE: PUMPKINPIE50
Get up to 50% off all Cupcakes & Haystacks courses, templates, and kits through Tuesday, December 2nd at midnight EST.
Just pop in the code at checkout and treat yourself to something magical.
The Extraordinary Lovely Letters Newsletter Starter Kit is a complete system for building a newsletter that feels as thoughtful as the products you create — and just as lovely to look at.
With beautiful templates, guided steps, and clear structure, it helps you write in your own voice, design with intention, and send emails your readers genuinely look forward to opening — no matter which platform you use.
It’s everything you need to turn your ideas into letters that feel personal, creative, and full of heart!
What's included in this kit?
Canva Newsletter Templates
Beautifully designed headers, footers, banners, and content blocks for product highlights, blog posts, and more — all fully customizable to match your brand.
Canva Design Pack
A curated collection of fonts, palettes, and design elements made to pair perfectly with your templates — so your emails look polished and consistent every time.
The Newsletter Assistant (Custom GPT)
Need help writing? Your built-in assistant can help you brainstorm ideas, outline your next email, or polish your copy — in a tone that sounds like you on your best day.
Step-by-Step Video Tutorials
I’ll walk you through how to customize your templates and use the Newsletter Assistant — no guesswork, no confusion, and no skipping the “how do I start?” part.
Bonus: Printables
A series of printables and worksheets to help you brainstorm ideas, plan your send rhythm, and refine your voice — great for offline thinking or batching days.
Bonus: Flodesk-Ready Template
The Lovely Letters Kit works with any email platform, but if you’re a Flodesk user, you’ll get a special bonus template built just for you — so you can plug and send even faster.
Your Lovely Letters Hub
You’ll get lifetime access to everything inside your private product hub — including all templates, tutorials, and guided walkthroughs, plus your bonus printables, Flodesk template, writing prompts, and my personal newsletter framework. It’s the go-to spot for every piece of this kit, with no expiration date
“But I don’t have an audience yet…”
That’s EXACTLY why now is the right time to start.
Your newsletter isn’t just a place to share updates — it’s how you build a relationship with the people who will love what you create. It’s how you start showing up, before the shop is full or the followers show up. A simple letter. A thoughtful story. A peek behind the scenes.
This is your chance to grow your business by being yourself — one email at a time.
55 Unique Canva Newsletter Templates
Your newsletter deserves to be just as beautiful as the products you create. These templates were designed to help you show up with style, ease, and intention — whether you’re sending your very first email or refreshing the one you’ve been sending for years.
Inside, you’ll find a full suite of elegant Canva layouts you can mix and match — banners, headers, content blocks, and footers — each one crafted to help your message shine.
Here's what's included:
- 12 banners – Optional top-of-email blocks for your logo, business name, or social handles. Use them on their own for a simple branded touch — or layer them above your header graphic when you’re feeling a little extra fancy.
- 12 headers – Bold visuals and headline space that set the tone for your newsletter — perfect for highlighting what you’re sharing or introducing the theme of your message
- 25 content graphics – Beautifully designed layouts made for announcements, product mockups, blog highlights, book recs, freebie offers, and more. Designed to support what you're sharing without stealing the spotlight.
- 6 footers – The lovely finishing touch your email deserves — add links, notes, or a friendly sign-off that still feels like your brand and ties the whole message together.
Most templates work seamlessly with the free version of Canva. If any Pro elements appear, they’re easy to swap out with free options — your design will stay gorgeous, no upgrade required!
Meet Your Custom Built Newsletter Assistant
At the heart of this kit is something delightfully clever: your very own Newsletter Custom GPT Assistant.
Not another course. Not a cookie-cutter script.
She’s your behind-the-scenes email fairy godmother — ready to help you write newsletters that sound like you, design layouts that feel intentional, and brainstorm fresh angles when your ideas need a little nudge.
Built just for this kind of business — she gets digital planners, journals, printables, spreadsheets, and everything that goes into selling them beautifully. No vague advice. No trying to make generic tips fit your very specific shop. Just real support, tailored to your products and your voice.
And when you’re short on time or creativity? She’ll still be right there — helping you send something smart, lovely, and totally on-brand.
Newsletter Assistant
Not sure where to start with your Custom GPT? Tap the text below to explore what your Newsletter Assistant can help you do!
For you? Probably. But let’s double check.
Here’s who’ll love this — and who might want to skip it.
This kit is for you if:
- You want to send newsletters that sound like you — not a robot in a pantsuit.
- You’re craving structure and strategy, but still want room to play and be creative.
- You’re willing to put in the work — you just want tools that make it easier, faster, and way less frustrating.
- You’d rather learn with a little sparkle and charm than sit through another dry tutorial with 83 bullet points.
This kit is NOT for you if:
- You’re looking for a fully done-for-you service — this kit helps, but you still have to write, revise, customize, and show up.
- You only send emails when you’re selling something — and that’s how you like it.
- You’re hoping for a magic solution that triples your open rate without any effort (this isn’t that).
- You don’t care what your emails look like. (This kit is very into beautiful design.)
Bonus Printables to Keep You Inspired + On Track
Thoughtful planning tools to help you write with intention (and a little charm).
These printable worksheets are designed to be the perfect offline companion to your Newsletter Assistant — giving you space to brainstorm, plan, and refine your ideas before you ever sit down to type. They’re easy to use with your iPad or printer, and every page comes in two versions: full-color (for digital use or pretty printing) and a simpler ink-friendly option.
Here’s what’s included:
- Newsletter Scheduling Calendar – A monthly calendar available in both Sunday and Monday start formats, with space to note your topics, jot down ideas, and plan a send rhythm you can actually stick to.
- Newsletter Planner Worksheet – A page-by-page writing guide based on the Lovely Letters Framework. It walks you through each section with smart, approachable prompts.
- Newsletter Planner Worksheet – A page-by-page writing guide based on the Lovely Letters Framework. It walks you through each section with smart, approachable prompts.
- Newsletter Welcome Sequence Planner – A guided worksheet to help you map out your 5-part welcome sequence, with space to plan subject lines, content, and goals for each email in the series.
These aren’t just pretty pages — they’re practical, purposeful tools. Created to help you map out your ideas, plan your send rhythm, and bring more intention to every newsletter you write.
Your newsletter, made simple.
No guesswork. No overwhelm. Just a rhythm that works — with your beautiful voice leading the way.
Inside the Lovely Letters Newsletter Starter Kit, you’ll learn everything you need to write with clarity and confidence — including the exact framework I use for every email I send.
I call it the Lovely Letters Newsletter Framework. And while I’m keeping the full formula tucked safely inside the kit, here’s what I will tell you...
It’s warm, it’s flexible, and it’s designed to help you write newsletters that feel human, helpful, and aligned with your business goals.
Putting your voice out into the world can feel like a lot. What should you say? Will anyone care? How do you even start?
This kit was made to quiet that noise and give you something solid to stand on — so you can write with purpose, press send with confidence, and know your newsletter is doing what it’s meant to do.
You don’t need experience. You don’t need the “right” words. You just need a little structure, a little sparkle, and a way to sound like you — on your best day.
Bonus for Flodesk Users
This kit was designed to work beautifully with any email platform — but if you're a Flodesk user, you're in for a treat.
You’ll get a bonus Flodesk-ready version of the Lovely Letters templates — styled, structured, and ready to plug right into your account. It’s the same warm, strategic layout you’ll learn in the kit, just prepped and polished to make setup even faster.
Think of it as a head start — so you can go from “new idea” to “send” in minutes!
Hi, I'm Jayme!
I'm the designer, digital product educator, and founder of Cupcakes & Haystacks.
I help creative women build digital shops they’re proud of — with beautifully realistic digital planners and journals made for the iPad, and printables that are just as lovely on paper.
I believe beautiful design is strategy. It’s not just how something looks, but how it works. That belief is what inspired this kit — a thoughtful blend of smart structure, meaningful prompts, and design-forward tools to help you build a newsletter that supports your business and reflects your style.
Because when your visuals feel aligned and your words have purpose, your audience feels it — and your products start to sell themselves.
Social media moves fast. The algorithm changes. The trends come and go. But your newsletter? That’s yours. No filters, no noise, no disappearing reach. Just a direct line from you to the people who chose to hear from you.
Your newsletter is the heartbeat of your business. It's a space for stories, sneak peeks, product drops, and personal notes that build real relationships — turning quiet readers into loyal buyers.
If you’re ready to build something steady, something meaningful, something that feels like you — this is where it starts.
Bring your newsletter to life — beautifully.
The Bonus Canva Design Pack (for Canva Pro users) gives you everything you need to make your emails feel like you — intentional, purposeful, and visually stunning.
Inside your carefully curated design pack you'll find:
- Curated font trios with ready-to-go styles for headlines, subheads, and body text
- Coordinated color palettes designed to elevate your aesthetic and make decisions easy
- Real-life elements and illustrated details to layer in charm (stamps, torn paper, flowers, etc.)
- Stock photos, patterns, frames, and shadow overlays for depth and texture
Ready to dive in?
What's included in your purchase...
- Canva Newsletter Templates to spotlight your products, blog posts, and updates with beautifully designed headers, footers, and content blocks
- The Newsletter Assistant (Custom GPT) to help you brainstorm, refine your voice, and write in a tone that sounds like you on your best day
- Bonus: Printables & Worksheets for planning, batching, and offline brainstorming to keep your send rhythm flowing
- Step-by-Step Video Tutorials to walk you through every piece of the kit — no guesswork, just clarity
- Canva Design Pack (Canva Pro) with curated font pairings, color palettes, and elements to keep your newsletter visually consistent
- Bonus: Flodesk-Ready Template for users on Flodesk who want a shortcut template that plugs in beautifully
- The Lovely Letters Hub with lifetime access to your templates, tutorials, bonuses, and full newsletter framework
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My Signature Newsletter Framework to help you send emails that connect — with story, structure, and a little sparkle
REFUND POLICY:
Because this is a digital product with immediate access to all materials — including the full newsletter hub, templates, printables, Newsletter Assistant, and Canva Design Pack — all sales are final.
Please read the details on this page carefully before purchasing. If you’re unsure whether the kit is right for you, feel free to reach out with any questions before you buy — I’m happy to help.
Frequently Asked Questions
Your products are beautiful. Your newsletter should be too.
This starter kit helps you design, write, and send emails that reflect your brand—and actually help you grow your shop.
