About Jayme
Founder of Cupcakes & Haystacks
Digital products that feel real, look beautiful, and sell with quiet confidence.
What I do.
I help female creatives design and sell beautifully realistic digital planners and journals — the kind that feel like your favorite paper planner, down to the tabs, textures, and tactile charm.
My templates are made to stand out without shouting. They look handcrafted, feel familiar, and are built with intention — so your customers don’t just admire your product… they use it.
Whether you’re building from scratch or starting with one of my bestselling bundles, I make the entire process feel clear, calm, and (dare I say?) enjoyable.
How I work.
Most days, you’ll find me deep in design — a cozy fantasy audiobook playing in the background (strong female lead, always), a half drunk mug of coffee close by, and a cat snuggled up exactly where I need to be clicking. I believe in building a business that feels good to run — where quiet creativity leads to steady income, and your best ideas unfold somewhere between page layouts and plot twists.
What Cupcakes & Haystacks is really about.
Beautiful design isn’t fluff — it’s strategy.
When something looks thoughtfully made, people trust it.
When it feels familiar and tactile — like flipping through a real notebook — they use it.
And when you combine that kind of design with smart digital tools? You’ve got a product that works for you while you sleep.
That’s what I help you build here.
I believe...
- Every woman deserves a way to support herself - no matter what life throws at her
- Beautiful design is strategy, not decoration
- You're allowed to build a business you genuinely enjoy - ease and joy are valid metrics
- Business doesn't have to be loud to be profitable
- Your planner should feel like something you'd be proud to put your name on — and excited to share with the world
Inside Cupcakes & Haystacks you'll find:
- Realistic, analog-inspired templates ready to customize and sell
- A beautifully curated design course for the creatives who want to create from scratch
- Easy-to-follow resources for digital product creation and shop success
- A brand built on clarity, calm, and creative independence
- Zero fluff. Just well-made tools, thoughtful support, and (frequently) a cat on the keyboard
Let's create something you're proud to sell!
